DR. BUD

Brand Development & Packaging

Dr. Bud is a viral art project and media campaign celebrating the healing capacity of inclusiveness and the power of positivity. Brand creation included artwork and logo development. Street art components utilized murals, stickers, stencils, posters and t-shirts featuring the likeness of Dr. Bud and highlighting his teachings (‘Bud-isms’) including ‘Evil Does Not Create,’ ‘Freedom From Fear,’ ‘Be Kind,’ and other messages of enlightenment. I explored an unpretentious, no-fuss, simplistic approach to the T-shirt packaging, choosing kraft materials to reinforce the brand’s down-to-earth nature. Dr. Bud is a registered trademark.