FlipOut Sandals are jelly and rubber flip flops designed for female shoe lovers, ages 10-34 who want fashion flexibility in one shoe. A unique screw mechanism on the sandal allows you to change out the FlipOut ornaments (a.k.a shoe jewelry) to suit your mood and wardrobe with a simple twist. Packaging needed to be youthful, decidedly female, and illustrate the ease of shoe transformation. Branding development included logo & color palette design and a press kit for the product launch. The press kit included a whimsical die-cut flap with a velcro closure and sparkly jeweled details. Inside product pages were stair-stepped for clear organization of information and easy readability.